With over 10 year’s experience in marketing and branding, Siobhan has worked with a variety of different companies within the hospitality sector. She is currently the Head of Marketing at 200 Degrees Coffee, a speciality coffee company with a strong presence across the Midlands and North of England. Siobhan is responsible for the brand development and strategic marketing of the whole estate comprising 21 coffee shops, 7 barista training schools, over 600 wholesale customers and 1000 e-commerce subscription customers. Recent achievements include the successful launch of 3 new coffee shops in 2023, record-breaking sales through the company’s e-commerce platform and the launch of a new sustainable packaging design which won the RMI Best Use of Research, Insight or Data Award 2024.