Mark is the co-founder of TRKR, an insight & innovation agency based in the UK. Mark and the team work with Food & Drink suppliers, helping them utilise market data to protect shelf space and win new listings and secondly, supporting them with early-stage innovation including concept development and consumer testing. Prior to TRKR, Mark spent 15 years with Kantar. During this time, Mark worked with leading suppliers, retailers and QSR chains to help shape their understanding of Obesity in the UK and the reformulation of HFSS products.