Laura Willoughby MBE is the founder of the world’s largest mindful drinking movement, Club Soda, and the UK’s foremost expert in low and no alcoholic drinks. Club Soda runs the new Low & No Tasting Rooms in Covent Garden. Laura was named number 16 in 2023’s Drinks Retailing’s latest Top 100 Most Influential People in Drink, one of the 100 most influential women in hospitality by CODE, and is a Trustee for The Drinks Trust. The Club Soda Tasting Room was Drink Retailing’s Independent Retailer of the year 2023. Receiving an MBE for services to the community in 2004, Laura’s devotion to Club Soda means hundreds of thousands of people are supported in their journeys to live well by being more mindful about drinking alcohol.