Fiercely ambitious, Kelly is the driving force behind the F!S-Group. F!S-Group is a family of three businesses specialising in F&B consumer led innovation, human insight and growth acceleration. Food Innovation Solutions, Good Sense Research and Cambridge Market Research, come together to provide a suite of complimentary services in food and beverage innovation, strategic support and consumer research.

With a Food Science degree Kelly has spent the last 15 years working across foodservice and hospitality as well as retail and manufacturing, in both innovation and insight functions.