Katy is founder and MD of KAM, an consultancy that she started in 2014. She is passionate about pubs, bars and restaurants (and not just about being in them!) and the hospitality industry as a whole. KAM is the hospitality industry’s trusted research consultancy, providing consumer and market insight to operators and suppliers in order to fully deliver on customer needs. Katy is also a BII Trustee, an advisor for Only a Pavement Away, a judge of the BII Licensee of the Year award & the Quality Food Awards and the Scottish food and Drink awards, as well as being a proud Plan B and Otolo mentor. Katy and KAM created Pedalling for Pubs, the annual hospitality initiative that raises money for the LTC and OAPA.