In today’s dynamic out-of-home (OOH) market, success hinges on having the right insights at your fingertips. The OOH sector, representing anywhere we all Eat, Drink and Sleep out of the home as consumers, is diverse and constantly evolving. For brand manufacturers, distributors, and sales teams striving to expand their reach, the challenge is clear: How can you connect with the right outlets, understand their needs, and maximise sales opportunities in such a varied landscape?

Bridging the Data Gap in OOH Sales
Many sales professionals in the OOH space face a common frustration—outdated or limited access to essential data. In a sector where timely insights can make the difference between closing a sale or missing out, having instant access to the latest market data is invaluable. That’s where the Connections app steps in. Developed by the team at Caterlyst, the app empowers sales teams with live data and insights, transforming how they target, connect, and succeed in the UK and ROI OOH market.

Why Caterlyst Data Matters
Data is only useful if it creates actionable insight. Caterlyst data is live & relational, and businesses are linked together which means that campaigns of Prospect Targets can be easily created based on key details such as group size or which Route-To-Market they buy their products from.

Driving volume through your National & Regional Group Customers
Caterlyst’s Head Office records hold a wealth of valuable information such as KDM details and latest news. They are linked to their estates of outlets and means Account Managers can develop an intrinsic understanding of their customers, work on optimising penetration and measure outlet compliance.

Developing Distribution Partnerships & Encouraging Pull-through
Leveraging Caterlyst’s supplier links means that customers of key Wholesalers, Drinks Suppliers, Equipment Dealers and Contract Caterers can be Identified, helping to spot new potential RTM partnerships, or growth opportunities within existing ones, by directly communicating to their customers.

The Future of CRM in OOH
The Out-of-Home Sector offers immense opportunities for brands and suppliers, but success depends on understanding not only who you're trading with, but also the market landscape to discover who you're missing out on. Sales and Marketing teams who underpin their CRM process with a foundation of Caterlyst Data are already seeing improved efficiencies and results, and with tools like Connections, teams are armed with the right insights at their fingertips to make every interaction count. If you’re looking to unlock new potential in the OOH space, it’s time to harness the power of data with Caterlyst Connections.