HRC, part of Food, Drink & Hospitality Week, returns to Excel London on 17-19 March to connect hospitality and foodservice operators with quality suppliers across Foodservice, Professional Kitchen Equipment, Pizza & Pasta, Furniture, Interiors & Tableware and Hospitality Technology. 

The show’s Hospitality Tech section is home to a wide range of service providers to the hospitality sector, and we caught up with some of them to learn more about what they’ll be discussing with buyers at this year’s event.  

Hawktivity, Stand H970 

Hawktivity, a leader in AI-driven productivity solutions, will be showcasing its innovative computer vision technology at HRC. Specialising in optimising business operations across industries, the company empowers businesses to work smarter through real-time insights and data-driven decision-making. 

At HRC, Hawktivity will present QHawk, its advanced AI system designed for QSRs. QHawk measures key customer service metrics—including queuing times, collection times, occupancy, customer flow, and staff point-of-sale attendance—displaying them on a real-time dashboard. An integrated alert system notifies store managers instantly when issues arise, allowing for swift action to improve efficiency and service quality. 

Founded in 2020 as an R&D team within Polymorph Systems, Hawktivity has since evolved into a standalone company within the Alphawave Group. Backed by a team of experts in AI, computer vision, and business operations, Hawktivity is dedicated to helping businesses enhance productivity and boost their bottom line. 

Predictive Insights, Stand H971 

Predictive Insights offers strategic forecasts and bespoke analytics to help businesses make data-driven decisions for their restaurants. Their latest labour scheduling engine doesn’t just forecast demand—it crafts tailored staffing recommendations, aligning roles, skills, and training to meet the unique challenges of each busy day. From back-of-house specialists to cross-trained multitaskers, Predictive Insights helps create a team that ensures seamless service and operational success. 

Their work can be categorised in three pillars: 
• Understanding demand: Predicting sales and forecasting demand. 
• Optimising demand: Streamlining staff scheduling by looking at additional factors (skills and training required based on forecasts) - not just the number of staff needed. 
• Uncovering new avenues of demand: Uncovering customer trends and new sources of income, followed by actionable insights. 

Cerve, Stand H974 

Cerve will be highlighting the current fragmented and inefficient way data is shared across the food and beverage sector, and how its approach enables producers, manufacturers, retailers, operators, wholesalers—essentially everyone who buys and sells in the industry—to create seamless, automated data exchange. The company will also discuss the critical importance of data integrity and how accurate, reliable data is becoming even more essential as AI applications are deployed across the industry. 

Cerve believes that every business deserves to work with accurate data, without the manual processing and management currently required. By addressing the biggest challenges within the food system, Cerve delivers the technology and approach that food businesses, disruptors, and start-ups need to drive the change that is essential for the industry. 

All Gravy, Stand H972 

All Gravy will be discussing the earthshaking changes occurring in hospitality, particularly the growing presence of Gen Z in the workforce. With more and more young people (ages 19-27) entering the sector, managers are struggling to recruit, train, engage, and retain them. The challenge lies in understanding that this generation has different needs from previous ones. 

All Gravy will explore potential solutions and trends, with AI playing a significant role in addressing many of these issues, such as offering customised experiences, providing instant answers, and helping with shift swapping, which supports freedom and flexibility. 

All Gravy’s product, an all-in-one employee app powered by AI and designed to feel like social media, is positioned as a solution to meet Gen Z’s needs. By digitising or removing time-consuming admin tasks for both managers and frontline workers, the app aims to create a fun, engaging work environment. 

Key themes will include employee engagement, retention, training, and reducing the approximately 80% employee turnover rate in the sector. 

Find out more about Hospitality Tech brands at HRC, and explore the full exhibitor list, at hrc.co.uk/exhibitor-list.