Jude’s, the British ice cream pioneers, known for creating deliciously indulgent ice cream, is continuing to inspire radical change within the ice cream industry, through championing carbon cutting in a bid to help protect the planet for the next generation.

In December 2020, Judes became the first and only UK ice cream and desserts company to remove more carbon from the environment than it emits, and in the last year alone, they have reduced their carbon intensity by 20% - nearly half way to their 2030 target of a 43% reduction. This has been achieved through a combination of carbon reduction and carbon offsetting, following a detailed assessment of all aspects of the business, across everything from the ingredients in the supply chain to the end product on shelf, focusing in on all three scopes below:

● Scope 1: Direct emissions from Jude’s operations
● Scope 2: Indirect emissions from the production of the energy Jude’s use
● Scope 3: Upstream emissions - indirect emissions from the supply chain associated with the production of Jude’s products.

Over the last two years, Jude’s has continued to work closely with Small World Consulting and Professor Mike Berners-Lee, an independent world-leading expert in carbon footprinting, to revolutionise the way it sources, creates, processes and packs ice cream.

This process, and the lessons learned through it, is something that Jude’s shares within the report in a bid to inspire other companies in the industry to take action and challenge themselves to keep improving for the future too.

Mike Berners-Lee, Advisor to Jude’s on Environmental Sustainability, comments: “Jude’s is a tremendous example of a business taking the kind of climate action that is needed. The growth of the plant-based range has been impressive, and cutting the footprint per litre of ice cream by 20% in just 12 months is a huge achievement. On top of that they have been carefully funding only top-quality land management schemes to remove carbon from the air. Most of all, in a world full of greenwash, Jude’s stand out as thoughtful and honest."

Chow Mezger, Managing Director, Jude’s Ice Cream comments: “Back in 2020 we committed to reduce our carbon intensity per litre of ice cream by 43% by 2030, so we’re thrilled to be nearly half way to meeting our 10-year target in only 2 years, with a 20% reduction in the last year alone. We have achieved this by comprehensively reviewing everything we do as a business and proactively identifying ways to reduce carbon, hand in hand with Small World Consulting. This is a great next step on our journey and there’s so much more still ahead of us. We will continue to champion this change across the industry and ultimately, we're committed to helping shape a better future for the next generation."

To find out more about Jude’s Carbon journey read the Jude’s 2022 Carbon Impact Report and stay up to date with the brand channels @judesicecream and Judes.com.