Luxury homeware fragrance brand F.Y.G (Find Your Glow) – winner of last year’s Gift of the Year Best Home Fragrance category, and shortlisted in the 2023 competition –  has agreed a new partnership with Anthropologie UK.  

The retailer, renowned for its unique and creative mix of products, will initially carry F.Y.G’s Back to Basics and Memories Collections in their top UK stores and online. Other product lines and collections are planned for delivery in the next couple of months.

“From the moment I launched F.Y.G, a partnership with Anthropologie was the goal,” states founder Demi Pendakis. “We share the same ethos when it comes to design-led, sustainable and affordable luxury, and I am excited to see how their customers respond to the brand.”

F.Y.G is a sustainable lifestyle brand that focuses on the immersive experience of fragrance. All products are 100% natural and recyclable.  The Back to Basics range of candles and diffusers is a curation collection of timeless classics with a modern twist, while Memories is a celebration of the joy and memories that fragrance evokes.

“We’re so excited to be working with FYG,” enthuses Harriet Carter, beauty buyer at Anthropologie. “The company’s natural home fragrances are a perfect fit for Anthropologie and really resonate with our customer. We’re looking forward to seeing how customers respond.”

Launched in 2020, F.Y.G’s products currently include candles, reed diffusers, essential oils, body and hand washes, body and hand lotions and a wellbeing pod, with a strong emphasis on sustainability and giving back.

Anthropologie was founded in Pennsylvania, 1992 and operates over 200 stores worldwide. The brand launched its first store in London in 2009, and currently has 22 stores across the UK and Europe.