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01 Feb 2022
How Brits are Embracing Mindful Drinking - Consumer Behaviours on Low and No Alcohol Drinks in the UK
Club Soda have launched a research report that draws together data collected from mindful drinkers over the past five years, along with new surveys and in-depth interviews with consumers.
The data in the report identifies what mindful drinkers are looking for, what low and no alcohol drinks they are buying, what alcoholic beverages and categories they switch from, and how they discover new drinks. The report also includes proposals for how low and no alcohol, brands can take advantage of a growing market, potentially worth £5bn in annual sales.
You can download a free summary or buy the full report below.
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