We are delighted to partner with the Hotel, Restaurant & Catering Show 2022 and so excited to share our creative concept for the networking space with you.

The brief asked us to deliver a creative installation that is impactful, functional and a conversation starter relevant to the hospitality industry, and we intend to provide that and so much more through our biophilic installation.

THE THOUGHT PROCESS BEHIND THE CONCEPT

I started by exploring three ideas: plant partnerships, diversity and circularity. I wanted to create something beautiful while thought-provoking and reflective of the business environment at large and the challenges it faces.

The BLOOMS, GREENS & COFFEE SACKS concept is a botanical reflection of the hospitality ecosystem. In addition to that, it highlights just how crucial, maybe now more than ever, circularity, diversity and collaboration are within the industry.

It provides value by instigating creativity and stimulating your imagination, leading to new perspectives and creative solutions.

All the bulbs were planted in late January and started sprouting mid February. They are still growing and we hope they'll be in bloom for the whole duration of the Hotel, Restaurant & Catering Show that runs from the 20th - 22nd of March 2023. Follow us on LinkedIn & Instagram for growing updates.