Workforce management specialist Bizimply has appointed Alex Dyer to the newly-created role of UK managing director, as the company sets ambitious targets for 2024 to build on its success here. Dyer will lead a Bizimply UK sales, customer success and marketing team with an office in London.

Dyer has worked in hospitality for 17 years, in the USA and Australia as well as the UK. Most recently, he worked as a consultant to experience-driven companies Soho Live Venues and The Bowls Club LDN. He has held lead roles at two hospitality technology providers, working in the USA and UK for order, pay and loyalty platform me&u, and for venue and event management specialists iVvy, setting up their London office after a stint in Australia. Dyer’s career also includes roles at Jamie Oliver’s Restaurants and launching a members club in the City of London, called Brand Exchange.

Dyer’s appointment marks a new chapter for Bizimply’s UK operations. He will head a team of dedicated UK sales managers, customer support, partnerships and a marketing executive, based at a new office in London. 

Bizimply CEO Conor Shaw said: “We’ve had a presence in the UK for several years and are proud of what we’ve achieved, signing up some well-known hospitality operators to our workforce management solutions. We knew that we would need a senior manager based in the UK to take the business to the next level, and we’re delighted to have found Alex to take on this pivotal role.

“His experience in a range of disciplines across the hospitality sector, including specifically driving technology solutions, makes him the perfect candidate for this job. We are confident that Alex, with the support of our existing talented sales managers, will quickly start to deliver Bizimply’s ambitions for the UK market.”

Dyer said: “I’m thrilled to be starting in this new role, which combines much of the skills and experience I’ve gained in my career to date. Staff recruitment and retention remains one of the biggest challenges for hospitality operators, and is where Bizimply’s solutions can help. I’m looking forward to raising our profile and presence in the UK.”

Bizimply will be on stand H1059 at the HRC in March, offering demos on all their solutions for the hospitality sector, including their recently-launched Bizimply Connect staff communication and engagement tool. 

Bizimply works with hospitality businesses across the UK and Ireland, helping them to manage their workforce more effectively and recruit and retain team members. Its customers in the UK include franchisees with Pret, Costa, Pizza Hut and KFC, as well as Daisy Green, The Athenian and Chew On This.