In this essential session, Charles Banks, Co-Founder of thefoodpeople, and Kelly Dowson, MD of Good Sense Research and The FIS Group, present an exclusive update on the Future Food Trend Tracker for 2025. Drawing from the latest consumer insights and market data, Charles & Kelly will explore which food and drink trends consumers are genuinely ready for—and which ones are still on the horizon. Attendees will gain a deeper understanding of shifting consumer sentiment, from growing demand for sustainable, plant-based options to the rise of functional foods and personalised nutrition.

This session will reveal the latest findings from the ongoing tracking of consumer preferences and how these insights can guide businesses in anticipating market needs. With a focus on how consumer behaviour is evolving and what trends are set to take off in the coming years, Charles and Kelly will highlight key shifts in taste, ethics, and technology, helping you to stay ahead of the curve and align your offerings with the evolving expectations of tomorrow’s consumers.