In the fast-paced and ever-evolving hospitality industry, accurate forecasting is essential to stay ahead of market trends and drive profitability. This session explores the powerful synergy between Artificial Intelligence (AI) and forecasting, showing how CFOs and financial directors can leverage advanced predictive analytics to optimise revenue, minimise risks, and make data-driven decisions.

Gain insights into how AI-powered tools can enhance forecasting accuracy by analysing vast amounts of historical, market, and guest behaviour data. Discover how AI models are reshaping budgeting, staffing, and resource allocation to deliver smarter financial outcomes. With real-time predictions and scenario planning, CFOs can not only react to market shifts faster but proactively drive growth and profitability.