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What's behind the consumer surge in active nutrition?
Consumers are investing in health and wellness brands more than ever before. With heart health, strength, immunity boosts and mental wellbeing now at the forefront of buyers' minds, the opportunity is rife for brands to position themselves in this health amplifying market. FMCG Gurus reveal consumer views on fortified products and brand marketing health claims, plus how exactly they plan to afford these often pricier items during a cost of living crisis.
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